Facebook pages allow the user to create a unique place where
you can represent businesses, brands, and organizations by posting relevant
contents and attract followers. If someone likes the page, one would see the
contents updated on the newsfeed. Individuals can also create pages and
customize it according to one’s own taste. However, if you are representing a
certain brand or organization, you have to have an official approval.
Pages can
be run by a single account, but it has a slight difference from personal
profile. While personal profile represents certain individual, one single
person, page can represent various topics including any kinds of brands or
organizations and popular contents. In other words, personal profiles are
non-commercial accounts while pages need to attract likers and advertise what
it is supposed to be.
On the
other hand, there is group feature in Facebook, which allows the users to have
private space dedicated only to selected people. Anybody can create a group and
invite closely connected people such as family, friends, and classmates to
share contents together in a protected area. Nobody but invited people would be
able to see the contents or even enter a group so that people in the group are
comfortable in sharing their privacies.
Page and
group features in Facebook have somewhat opposite goals. Pages want to gather
people publically, while groups prevent it from accessing. I have personally
used groups to communicate with closely connected people and like the pages
that I am interested in. Groups also have privacy options to control so that it
can be open to appropriate people. These two features are must have functions
from Facebook to keep up with this world.
